Designer Calvin Klein once commented that [he] is a lingerie fashion empire.

New York, February 19, 2014 / - Designer Calvin Klein once commented that [he] is a lingerie fashion empire. The label has changed hands, but this story has been the case. Proof - in the era of social networking, Calvin Klein's underwear brand remains strong, its hash tag # calzoncillos8. Leveraging the power of popular culture, "Self" phenomenon, Calvin Klein underwear launched the "show your. # Calzoncillos8" activities. Image-driven initiatives, the campaign has been inspired by the idea of showing the iconic Calvin Klein belt to join the conversation in the photo. As the spearhead of the key figures influence ", that your. #calzoncillos" Has taken out the 100 men and women of global opinion leaders, through personal and provocative social media posts to curatorial conversation. Timing of the launch and in-store arrival of the latest men's brand products, Calvin Klein's two-tone, these curated by influential individuals and provocative conversations in social media posts. This strategic approach will allow 360-degree "show you. # Calzoncillos8" evolved into different product categories, and to live in a permanent. Tease out entirely by supermodel Miranda Kerr and musician Trey Songz Monday, February 17, followed by personnel in over 15 countries and all vertical industries - including actors, athletes, models, musicians, blog digital influence other key opinion leaders. In less than 24 hours since the third influencers photo was posted, it has been among the audience more than 50 million total over one million fans interact. Song Zhi, who has had more than 260,000 fans in their official Instagram, Facebook and Twitter accountts combination of the following, posted two photos are so far has produced more than 830,000 fans to interact. His first article to Twitter launched, including calzoncillos8 - in less than two hours, this is the trend across four continents. Kohl's intimate photos, posted to her official Facebook, Twitter and Instagram accounts on Monday, produced a reaction in her global audience of more than 100,000 fans over 300,000 fans. Calvin Klein's social

media platforms, today updated visual images to support the launch of the campaign. In addition, the digital center movement - calzoncillos8.es - is now live and will gather and demonstrate the impact and the mark # calzoncillos8 user-generated content.